Idea is the essence of things and enterprises. It is the very reason of its existence.
An idea that is clearly formulated and expressed makes 50% of success of any venture.
Therefore, every successful company has its idea, or a mission of existence, that is articulated so as every person can understand it and apply it to his/her own life.
As Peter Drucker states in his management theory, “to be efficient a mission must fit in eight words”.
These are the missions of some companies that do not only have a clearly articulated mission but that live to it:
Apple (1980s): Man is the creator of change in this world.
Starbucks: to inspire and nurture the human spirit.
McDonald’s: to be our customers’ favorite place and way to eat.
BMW: the BMW Group is the world’s leading provider of premium products and premium services for individual mobility.
Henkel: to make people’s lives easier, better and more beautiful.
Facebook: to make the world more open and connected.
Some companies define not only their “mission” as the reason of existence, but also their “vision” as a projection of the way to achieve goals in the future.
A great example of it is Coca-Cola.
Mission: to reshresh the world, to inspire moments of optimism and happiness, to create value and make a difference.
Vision: in order to continue achieving sustainable, quality growth, we must be a great place to work where people are inspired to the the best they can be, to bring to the world a portfolio of quality beverage brands that anticipate and satisfy people’s desires and needs, to nurture a winning network of customers and suppliers, to be a responsible citizen that makes difference by helping build and support sustainable communities, to be a highly effective, lean and fast-moving organization.
And now comes the most important part…
The mission of the project to be born is: to be a restaurant where it feels like home.
The vision: to be transparent and traceable in every operation, to be the reference of the standard of quality in the sectors included (restaurant, bakery, roastery, winery), to promote continuous innovation, to boost people interaction.
To close up the current entry, I’d like to come back to the idea of the blog.
On the way to the project’s implementation, it’s worth while reviewing successful existing concepts.
Check for new reviews each Wednesday.