3. Values and Philosophy

This is the closing entry of the concept definition of the project. The process that actually never stops but is continuously acute of internal and external trends seeking perfection.

To come up to a close consideration of the concept, I’d like to share an amazing video of what philosophy means to a company: http://vimeo.com/20366187 ()

And now let’s consider the project’s philosophy definition.

A company’s philosophy is a distillation of its culture or ambience into a group of core values that inform all aspects of its business practices.

Walter Isaacson in his biography of Steve Jobs stresses three points of the Apple philosophy. The first is empathy: “we truly understand the needs of our customers better than any other company”. The second is focus: “in order to do a good job of those things we decide to do, we must eliminate all the unimportant opportunities”. The third is impute: “people do judge a book by its cover. We may have the best product, the highest quality, the most useful software; if we present them in a slipshod manner, they will be perceived as slipshod; if we present them in a creative, personal manner, we will impute the desired qualities”.

In some ways a company’s philosophy and a mission statement overlap as “they are attempting to create an identity for the company that distinguishes it in the market place”. (David Ulrich)

Not every company needs to have a mission statement and philosophy, but some do.

An interesting example of a company that does is Google.
– mission statement: to organize the world’s information and make it universally accessible and useful
– philosophy: the principles that define google’s philosophy are “fast is better than slow”, “democracy on the web works”, and “you can be serious without a suit”.

However, if Google keeps it simple, HSBC goes more profoundly in the definition of its values and philosophy.
“Our values describe the enduring nature of how we do business”. HSBC
HSBC’s values:
Dependable and do the right thing:
– stand firm for what is right, deliver on commitments, be resilient and trustworthy
– take personal accountability, be decisive, use judgement and common sense, empow others
Open to different ideas and cultures:
– communicate openly, honestly and transparently, value challenge, learn from mistakes
– listen, treat people fairly, be inclusive, value different perspectives
Connected to customers, communities, regulators and each other:
– build connections, be aware of external issues, collaborate across boundaries
– care about individuals and their progress, show respect, be supportive and responsive.

Well, apparently, it’s time to define the philosophy of the project.

The best way to communicate the philosophy is through a common saying: “home is where you treat your friends like family and your family like friends”.

Thus, the core values are: openness, transparency, creativity, human relations, communication, sustainable quality.

It’s time to call it a day and turn the page over for a detailed technical project’s evaluation.

Remember to check a new restaurant review on Wednesday


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